Based on US respondents from a survey of 400 stakeholders at some of the world’s largest advertisers, agencies, media platforms and tech companies, the percentage who rate each of the following skills and capabilities as one of their top 3 to increase most in importance in the next 2 years:
- Data & Analytics
- E-Commerce / Retail Media
- Measurement
- Omnichannel Planning
- Programmatic / Ad Tech
- Ad Operations
- Gaming / Metaverse
- Strategy
- Search Marketing
- Creative
- Media Buying
- Talent Management
- Social & Influencer Marketing
