US Media Industry Talent Shortages Articles

Based on US respondents from a survey of 400 stakeholders at some of the world’s largest advertisers, agencies, media platforms and tech companies, the percentage who rate the availability of the following skills and capabilities in the marketplace as some/high scarcity:

  • Data & Analytics
  • E-Commerce / Retail Media
  • Measurement
  • Omnichannel Planning
  • Programmatic / Ad Tech
  • Ad Operations
  • Gaming / Metaverse
  • Strategy
  • Search Marketing
  • Creative
  • Media Buying
  • Talent Management
  • Social & Influencer Marketing

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