The percentage of Millennials in the US who say that these factors have caused them to make a purchase in the last 6 months: recommendation(s) from friends and family; opt-in email(s); consumer review(s) online; TV ads; ad(s) on social networking platforms; ad(s) shown while viewing online video (e.g., on YouTube, Hulu); ad(s) on smartphones; influencer post(s) on social media; catalog(s), advertising card(s), or flyer(s) in the mail; search engine ad(s); product placement(s) on TV (e.g., products seen on a TV show); podcast ad(s); magazine ad(s); promotional product(s) (e.g., T-shirts, pens); radio ad(s); ad(s) on tablets; ad(s) in movie theaters; print newspaper ad(s); outdoor ad(s) (e.g., billboards, posters); or ad(s) while playing video games on consoles.
Marketers Say AI’s ROI Isn’t Just About Financial Gain
AI is expected to pay off in several ways, including by efficiency gains and effective data analysis.
