The percentage of Millennials in the US who say that these factors have caused them to make a purchase in the last 6 months: recommendation(s) from friends and family; opt-in email(s); consumer review(s) online; TV ads; ad(s) on social networking platforms; ad(s) shown while viewing online video (e.g., on YouTube, Hulu); ad(s) on smartphones; influencer post(s) on social media; catalog(s), advertising card(s), or flyer(s) in the mail; search engine ad(s); product placement(s) on TV (e.g., products seen on a TV show); podcast ad(s); magazine ad(s); promotional product(s) (e.g., T-shirts, pens); radio ad(s); ad(s) on tablets; ad(s) in movie theaters; print newspaper ad(s); outdoor ad(s) (e.g., billboards, posters); or ad(s) while playing video games on consoles.
Vast Majority of Companies Say They’re Measuring the Performance of Their Content
Most marketers report looking at their content marketing performance data on at least a weekly basis.
