US Offline Media Spending Review and Outlook, 2020-2021 Articles

WinterberryGroup US Offline Media Spend Review Outlook Feb2021

The percentage change in spending on US offline media in 2020 and the forecast for 2021, covering the total and the following media (ordered by size of spend in 2020):

  • Linear TV
  • Direct Mail
  • Experiential/Sponsorship
  • Shopper Marketing
  • Radio
  • Newspaper
  • Magazine
  • Traditional Outdoor
  • Addressable TV

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