The percentage change in spending on US offline media in 2021 and the forecast for 2022, covering the total and the following media (ordered by size of spend in 2021):
CMO tenures at Fortune 500 companies are almost on par with the broader C-suite, and a short tenure doesn’t necessarily indicate poor performance.
Around 1 in 5 searches last year on Google led to a click on the top result.
Adults ages 50+ are projected to account for $2.5 billion in gaming spend every 6 months.
Podcast ads’ average conversion rate grew on a year-over-year basis during the first quarter of this year, as did other metrics.
A new brand usurped the incumbent in 34% of journeys this year, up from 29% last year.
Currently, it appears that Search and Social budgets are most under threat, although marketers said they would pull from offline budgets if they needed to.
More insights professionals report leadership in brand management and a direct impact on brand positioning.
B2B marketers in the US and UK are experiencing divergent trends in staffing and budgets.
Marketers are high social media’s effectiveness and confident in their ability to measure its ROI.
Currently, it appears that Search and Social budgets are most under threat, although marketers said they would pull from offline budgets if they needed to.
More insights professionals report leadership in brand management and a direct impact on brand positioning.
B2B marketers in the US and UK are experiencing divergent trends in staffing and budgets.
Marketers are high social media’s effectiveness and confident in their ability to measure its ROI.
Some 82% of ANA member marketers surveyed have an in-house agency, and the ANA forecasts this figure to peak at 85-90%.
Publishers and advertisers each see their own solutions as the best to address the cookieless future.
Non-profits reports a 4% decline in email revenues, which contributed 14% of all online revenues.
Most B2B marketers say they met or exceeded their growth targets last year, and appear primed to do so again this year.