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The percentage change in spending on US online media in 2020 and the forecast for 2021, covering the total and the following media (ordered by size of spend in 2020):

  • Search
  • Paid Social
  • Display
  • Digital Video (OTT/Streaming)
  • Influencer
  • Email/SMS
  • Digital Audio (Radio/Podcasts)
  • Digital Out-of-Home

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