The percentage change in spending on US online media in 2022 and the forecast for 2023, covering the total and the following media (ordered by size of spend in 2022):
Instagram and Snapchat have divergent trends that recall… the Fall of 2015?
Some 45% of women ages 12 and older listened to podcasts in the past month, just shy of the comparable share of men (48%).
OOH political ads are appealing because they’re not as interruptive as other formats.
Completion rates were higher on desktops than on mobiles, but click-through rates (CTRs) were generally higher on mobiles than desktops.
Gaming is ranked second only to social media among digital media types for driving advocacy.
Some 82% of Americans ages 12 and up report using social media, the 4th consecutive year in which that’s been the case.
AI is expected to pay off in several ways, including by efficiency gains and effective data analysis.
CEOs are more likely to prioritize meeting changing customer expectations than improving their CX.
Fewer appear to be putting off big-ticket and needed purchases.
Some 82% of Americans ages 12 and up report using social media, the 4th consecutive year in which that’s been the case.
AI is expected to pay off in several ways, including by efficiency gains and effective data analysis.
CEOs are more likely to prioritize meeting changing customer expectations than improving their CX.
Fewer appear to be putting off big-ticket and needed purchases.
Store brands rose to a new dollar share high of 18.9%.
TikTok Shop looks like it could be a fruitful channel for smaller companies.
By contrast, they’re more interested in ads that provide product information and discounts.
Prime Video and Hulu seem to be on the ascent.