US Retailers’ Use of Advanced Personalization Tactics Articles

Adoption by US brand and retailers (with an online presence) of the following advanced personalization techniques as of October 2021, sorted by size of the retailer:

  • Predictive personalization
  • Device-based personalization
  • Channel-based personalization
  • Buyer journey-based personalization
  • Email send-time personalization
  • Persona-based personalization
  • Click-based personalization
  • Personalized online landing pages
  • Targeted discounts/offers
  • Segmented emails

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