Adoption by US brand and retailers (with an online presence) of the following advanced personalization techniques as of October 2021, sorted by size of the retailer:
- Predictive personalization
- Device-based personalization
- Channel-based personalization
- Buyer journey-based personalization
- Email send-time personalization
- Persona-based personalization
- Click-based personalization
- Personalized online landing pages
- Targeted discounts/offers
- Segmented emails