The amount of traditional TV (live TV + time-shifted TV) watched by Americans of various age groups in Q1 2020, along with the percentage change year-over-year in amount viewed. Figures cover teens (12-17) as well as 18-34-year-olds, 35-49-year-olds, 50-64-year-olds, and 65+.
Skepticism is highest among the youngest adults.
Half of this survey’s respondents said that their most-used TV set has a remote control with voice command capability.
A comprehensive look at 10 advertising markets in the US, including some milestones to come.
The most-cited essential element of a successful multi-channel marketing strategy is accurate measurement of performance.
Women ages 50 and older are more likely to feel that older women are portrayed negatively than positively in advertising.
1 in 5 say it typically takes longer than 24 hours for brands to respond to messages.
Gen Z wants discounts on necessary products from trustworthy brands.
Almost 6 in 10 marketing decision-makers say creative is very important to their customer experience strategy.
Meanwhile, the trade magazine ad market will be at a virtual standstill from 2023 onwards.
1 in 5 say it typically takes longer than 24 hours for brands to respond to messages.
Gen Z wants discounts on necessary products from trustworthy brands.
Almost 6 in 10 marketing decision-makers say creative is very important to their customer experience strategy.
Meanwhile, the trade magazine ad market will be at a virtual standstill from 2023 onwards.
Adults will spend more time listening to digital audio than watching subscription OTT video.
Most will share their product categories of interest, but fewer are comfortable sharing information about their daily habits.
The most significant challenge faced by B2B professionals implementing a new CRM is training time.
As CTV viewing grows, it is drawing a diverse audience while Netflix sees more competition.