The amount of traditional TV (live TV + time-shifted TV) watched by Americans of various age groups in Q1 2020, along with the percentage change year-over-year in amount viewed. Figures cover teens (12-17) as well as 18-34-year-olds, 35-49-year-olds, 50-64-year-olds, and 65+.
Almost 1 in 4 US Adults Don’t Believe Brands’ Sustainability Claims
Skepticism is highest among the youngest adults.