US Video Advertisers’ Spending Hikes in the Next Year

October 13, 2021

This article is included in these additional categories:

Advertising Trends | Digital | Spending & Spenders | Television | TV Advertising | Video

The percentage of US ad buyers of OTT/CTV/linear TV who expect to increase their spend on the following inventory types in the next 12 months:

  • Data-Driven Linear TV
  • Addressable Linear TV
  • Other Digital Video
  • Traditional Linear TV

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