Use of Artificial Intelligence (AI) to Improve CX Articles

Ways in which marketing leaders are using or plan to use artificial intelligence (AI) to improve the customer experience (CX):

  • Predict customer behavior and needs
  • Uncover frequent customer journeys
  • Improve omnichannel messaging
  • Personalization, even hyper-personalization
  • Customize content
  • Seamless CX through customer journey stages
  • Dynamic customer segmentation and targeting
  • Recommend products and services
  • Identify root cause of CX problems
  • Enabling self-service
  • Identity and head off churn
  • Create content
  • Real-time decisioning
  • Improve MQLs (e.g. chatbots)

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