The percentage of US users of the following social media platforms who say they use them to follow brands/companies: Instagram; Twitter; Pinterest; LinkedIn; Facebook; YouTube; Reddit; TikTok; Tumblr; Snapchat; and WhatsApp.
US spending on martech solutions (both B2B and B2C) is forecast to exceed $20 billion for the first time this year.
While reported use of cash has declined dramatically in the past 5 years, predictions of a cashless society remain largely unchanged.
Video ads appear to be set for strong growth next year.
Still, Marketing and IT respondents differ in how they view current responsibilities and future martech acquisitions.
The trend towards online grocery shopping has not abated in the US.
Engagement rate by reach has also plummeted on Facebook in recent months.
Marketing Ops professionals work closely with Sales and Demand Gen teams.
Marketers believe that the data-driven marketing trend most critical to the decision-making process will be improving the customer experience.
Influencers are best at delivering increased engagement, report marketers.
Engagement rate by reach has also plummeted on Facebook in recent months.
Marketing Ops professionals work closely with Sales and Demand Gen teams.
Marketers believe that the data-driven marketing trend most critical to the decision-making process will be improving the customer experience.
Influencers are best at delivering increased engagement, report marketers.
There’s an opportunity for revenue teams to use intent data to help with timing their engagements.
85% of the adults surveyed say that rising inflation has had an impact on the way they shop.
Youth are more likely to turn to the internet than to a financial advisor.
Some will be including interactive content in the year ahead, though few expect to leverage AI.