The percentage of households in Tier 1 and 2 (e.g. Beijing, Shanghai) and Tier 3 and 4 (smaller, lower profile cities such as Mianyang, Yancheng and Zigong) cities in China that were upper aspirant or mass affluent (annual disposable income of 140,000-300,000 renminbi), from 2010 through 2018.
When Do Marketers Start Noticing Creators?
Marketers have the highest expectations when working with creators on TikTok.