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What best describes unethical marketing, according to marketers, including: Marketing that exaggerates or distorts the truth; Marketing that targets and exploits vulnerable groups; Marketing that conceals important information; Marketing that is shaming; Marketing that induces anxiety or fear; Using unrealistic or altered images (for example airbrushed fashion models); Using negative emotions like fear, anxiety or guilt to sell to people; High pressure selling tactics – using urgency (real or false) on something’s availability to drive response; Lack of transparency around use of data in targeting; Lack of transparency around the source of adverts; Using Fear of Missing Out (FOMO) to sell more; Marketing that is population selective (excludes or targets some groups); and Marketing a business’s ethical practices.

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