What Consumer Expect Brands to Tell Them About the Usage of Their Data Articles

Braze Consumer Knowledge Brand Data Usage Feb2020

The percentage of US adults who expect brands to tell them about the following aspects of their data usage:

  • What will be done with their data
  • With whom their data is being shared
  • What data has been collected
  • How long their data will be retained
  • Who is storing their data
  • Where their data is being stored

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