What Consumers Want from Advertising When Shopping for Everyday Products Articles

Valassis Advertising Everyday Product Shopping Journey Jan2020

The percentage of respondents who agree with various statements about advertising when shopping for everyday products, including:

  • “I wish that advertising was more relevant to my current needs”
  • “I wish relevant advertising appeared when I’m researching solutions that address a personal need;
  • I think targeted advertising should be able to guide me through a store to find the exact product I need;
  • I wish advertising helped me break out of my purchasing habits to discover something new or better; and
  • I trust advertising more when it features influencers or celebrities that I follow online.

In this context, everyday products relates to 5 categories: cleaning products; skincare; grocery; electronics (small devices); and restaurants.

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