What Makes A Brand Best-in-Class on Social Media, per Consumers Articles

SproutSocial Consumer Views Best in Class Brands Social July2021

The percentage of US consumers who agree that the following factors make a brand best-in-class on social media:

  • They offer strong customer service
  • They engage their audience
  • They are transparent
  • They create memorable content
  • They have a distinct personality
  • They tell a compelling story
  • They are the first to join a new social network
  • They set trends
  • They leverage pop culture

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