What makes a brand’s social presence best in class, comparing the responses of marketers and consumers:
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Most B2B marketers say they met or exceeded their growth targets last year, and appear primed to do so again this year.
Another survey provides evidence of social media marketers’ shift to short-form video.
18-29-year-old listeners are the most heavily engaged, but those ages 30-49 are the most apt to tune in to several different podcasts.
Most marketers and creatives in the Tech and Consumer Goods industries will be maintaining or increasing their content spend.
In North America, people under the age of 40 comprise a whopping 86.3% share of cast members in TV and video ads.
A majority also believe that AI-generated content will be penalized by search engines and show up lower in search results.
There were 72.2 million Millennials (ages 26-41) in the US last year, constituting 21.7% of the population.
The number of sales channels used across the buying journey has doubled since 2016.
Adults ages 30-44 are the most likely to have made a purchase based on an influencer recommendation, with 42% reporting having done so.
The number of solutions in the martech landscape has climbed by another 11%.
71% of social media marketers report having integrated AI and ML tools such as ChatGPT, DALL-E 2 into their social media workflows.
Almost 8 in 10 marketers say that their targeting and segmentation performance and efficiency have significantly improved as a result of analytics use.
Entertainment and education are the main reasons for tuning in, but diversion is also important.
Half of Gen Zers and Millennials combined feel that online experiences are meaningful replacements for in-person experiences.
6 in 10 TV homes stream on a smart TV on at least a weekly basis, up from half a couple of years ago.
Celebrants expect to spend about $274 each on Mother’s Day this year.
While few marketers are very confident in their current sales and marketing model, many are getting involved in sales strategies and co-owning metrics.
Instagram made some headway relative to TikTok and Snapchat in the latest edition of Piper Sandler’s survey.
CTV is expected to account for more than 40% of combined linear and CTV ad spending in 2027.
Content spending fell, while hardware spending grew considerably.
