What Makes A Story Shareable, per Journalists Articles

The factors that make a story shareable, according to a survey of journalists:

  • “Subject connected to a trending story”
  • “Contains an image or infographic”
  • “Exclusive and/or surprising data”
  • “Easily localized/made relevant to your target audience”
  • “Contains a video”
  • “Brevity”
  • “Involves a relevant social media influencer”
  • “Quotes from a company spokesperson”

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