What product launch leaders do that others don’t, such as: relying on insights from social listening tools; understanding their target customers; evoking emotion through authentic messaging; first targeting a specific audience to drive engagement; using shareable collateral; using real-time data to monitor platforms and making adjustments; testing collateral; and having the right talent to conduct marketing analytics.
Close to 1 in 4 Americans Ages 50+ Plays Video Games Every Day
Adults ages 50+ are projected to account for $2.5 billion in gaming spend every 6 months.
