What US Consumers Want From Ads Articles

GWI What US Consumers Want From Ads May2021

What US consumers want most from ads:

  • Give me product information
  • Provide discounts/special offers
  • Be entertaining
  • Teach me something new
  • Be relevant to me/my identity
  • Make me laugh
  • Give me personalized recommendations
  • Promote diversity and inclusivity
  • Raise awareness about a social or environmental cause
  • Show companies’ COVID-19 response

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