Where B2B Buyers Sourced Content for MarTech Purchase Decisions Articles

FocusVision Where B2B MarTech Buyers Sourced Content Apr2020

Where B2B marketers who had made a marketing technology purchase in the previous year sourced content to help them make their decisions:

  • Directly through the vendor’s website
  • Internet search
  • Social media
  • Through publications they read regularly
  • Sent to them via email
  • Word of mouth

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