Where Connected TV (CTV) Budgets Are Being Drawn From Articles

MNTNDigiday CTV Budget Sources Dec2021

Brands and agencies indicate which lines of their marketing budget they are moving dollars from to support their connected TV (CTV) strategy:

  • Linear TV
  • Social media
  • Web display advertising
  • Out-of-home advertising
  • Audio
  • Paid search
  • Email
  • Mobile in-app
  • Experiential

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