Among TV viewers who discovered a favorite show within the past year, the percentage who say they watch the show on Netflix, one of the other big 5 streaming services (Amazon Prime, Hulu, Disney+, or HBO Max), or live TV. Figures are trended from 2016 through 2022.
Consumers Are Less Interested in DE&I and CSR Messaging in Ads
By contrast, they’re more interested in ads that provide product information and discounts.