Where US B2B Product Buyers Search for Items Articles

WundermanThompson Where B2B Product Buyers Search Nov2021

Which of the following channels US B2B product buyers use, if any, to search for B2B items:

  • Amazon Business
  • In-store / at vendor’s warehouse
  • Other B2B marketplace
  • Amazon
  • Supplier’s online portal or app
  • Supplier’s catalog
  • Via sales rep
  • Aggregator
  • Search engines (e.g. Google)

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