Where Word-of-Mouth About Brands Takes Place Articles

EngagementLabs Word of Mouth Channels 2020 v 2007 Mar2021

The percentage share of word-of-mouth about brands that occurs in these modes of conversation, comparing 2020 and 2007:

  • Face to face
  • On the phone
  • Instant message/Text message
  • Video call
  • Online chatroom/blog/Twitter/social networking
  • Email
  • Some other type of conversation

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