Why B2B Buyers Choose Winning Vendors Articles

The top 5 reasons cited by B2B buyers for choosing a winning vendor over others they considered:

  • “Demonstrated a stronger knowledge of our company and its needs”
  • “Provided higher-quality content”
  • “Demonstrated a stronger knowledge of the solution area and the business landscape”
  • “Provided a better mix of content to help us through each stage of our research and decision-making process”
  • “Provided content that made it easier to show ROI and/or build a business case for the purchase”

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