Reasons B2B buyers give for having switched sellers, including: uncompetitive pricing; long lead times for delivery/fulfillment; missed delivery dates; complicated legal or procurement process inside my firm; lack of integration between sales channels; poor commerce functionality; inaccurate record-keeping; poor website; insistence on using a sales rep for all purchases; being offered irrelevant products and services that I have turned down; and inability to accept credit cards and electronic payments for smaller products.
CMOs: Tenure Discussion Should be Nuanced
CMO tenures at Fortune 500 companies are almost on par with the broader C-suite, and a short tenure doesn’t necessarily indicate poor performance.