Reasons B2B buyers give for having switched sellers, including: uncompetitive pricing; long lead times for delivery/fulfillment; missed delivery dates; complicated legal or procurement process inside my firm; lack of integration between sales channels; poor commerce functionality; inaccurate record-keeping; poor website; insistence on using a sales rep for all purchases; being offered irrelevant products and services that I have turned down; and inability to accept credit cards and electronic payments for smaller products.
Marketers Say AI’s ROI Isn’t Just About Financial Gain
AI is expected to pay off in several ways, including by efficiency gains and effective data analysis.
