Why B2B Companies Embrace Purpose Articles

ANA Why B2B Companies Embrace Purpose Feb2020

Reasons given by B2B professionals for embracing purpose at their company:

  • Greater success than those without
  • Supports recruiting
  • Motivates sales teams
  • Shows values and character in action
  • Drives business growth
  • Deepens customer relationships
  • Builds future reputation/legacy
  • Deepens relationships with employees

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