Why Consumers Follow Brands on Social Media Articles

SproutSocial Why Consumers Follow Brands on Social Media Jun2020

Reasons why consumers say they follow brands on social media:

  • To learn about new product or services
  • To stay up to date on company news
  • To learn about promotions or discounts
  • To be entertained
  • To be educated
  • To connect with people who are similar to me
  • To be inspired
  • To communicate with the brand
  • To connect with people who are different to me

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