Why Consumers Have A Favorite Brand Articles

The percentage of consumers across several countries who have a favorite brand because it:

  • Provides a consistent customer experience
  • Rewards them for their loyalty
  • Uses their data in a way that makes them feel comfortable
  • Treats them like an individual
  • Strives to develop a relationship
  • Surprises them with rewards they don’t expect
  • Treats them like a VIP

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