Why Consumers Stop Being Loyal to Brands Articles

Consumers cite the factors that would most likely cause them to lose your loyalty to their favorite brand and try a different brand instead:

  • “The brand’s product quality declines”
  • “The brand’s prices increase”
  • “The brand takes a stance on a social issue that I disagree with”
  • “Delivery becomes slow or unreliable”
  • “I hear that the brand isn’t living up to its publicly stated values”
  • “My friends/family stop talking about or posting about the brand”
  • “The brand stops hosting in-person events”

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