Consumers cite the factors that would most likely cause them to lose your loyalty to their favorite brand and try a different brand instead:
- “The brand’s product quality declines”
- “The brand’s prices increase”
- “The brand takes a stance on a social issue that I disagree with”
- “Delivery becomes slow or unreliable”
- “I hear that the brand isn’t living up to its publicly stated values”
- “My friends/family stop talking about or posting about the brand”
- “The brand stops hosting in-person events”