Why Marketing Personalization is Harder For B2B Than B2C Companies Articles

Folloze B2B Personalization Harder Than B2C Apr2020

The percentage of B2B marketers and salespeople who believe that personalization is harder in B2B than in B2C, and the reasons why:

  • It’s easier for B2C marketers to reach potential customers
  • B2C marketers have better data
  • B2C marketers have better budgets
  • B2C marketers are more digital

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