The reasons that Millennials and Gen Z (13-38) believe are very important or important in their decision to follow influencers on social media, including that: they are authentic and genuinely care about their interests; they are funny or have engaging personalities; they are knowledgeable on something I care about; they are intelligent or thoughtful; they have interests that are similar to me; they have good taste, and I trust their recommendations; they have good style or have their own sense of style; and they are personal and open about sharing things they’re dealing with.
Almost 9 in 10 CMOs Around the World Agree That Brands Are Built Through Experiences
Some 84% believe that every aspect of the customer journey can and should tell the brand story.
