Why Millennials and Gen Z Follow Influencers Articles

The reasons that Millennials and Gen Z (13-38) believe are very important or important in their decision to follow influencers on social media, including that: they are authentic and genuinely care about their interests; they are funny or have engaging personalities; they are knowledgeable on something I care about; they are intelligent or thoughtful; they have interests that are similar to me; they have good taste, and I trust their recommendations; they have good style or have their own sense of style; and they are personal and open about sharing things they’re dealing with.

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