The percentage of US banking customers under the age of 55 who agree with the following statements:
- I like to be able to access my account and complete transactions at a time that works with my schedule
- I would prefer to do business with a bank that has positive reviews
- Digital banking fits with my lifestyle
- I would switch banks to get the best overall experience
- If I read positive reviews about a digital bank, I would consider switching to that bank
- Switching bank accounts is easier than it used to be
- I would switch banks to get better digital features
- I am more likely to switch bank accounts now than in the past
- I worry that banks are pushing me away from in-person banking
- I will go back to traditional, face-to-face banking once COVID-19 is over
- I prefer doing banking face to face
