Younger Account Holders’ Attitudes to Digital Banking Articles

Mobiquity Attitudes Digital Banking Mar2021

The percentage of US banking customers under the age of 55 who agree with the following statements:

  • I like to be able to access my account and complete transactions at a time that works with my schedule
  • I would prefer to do business with a bank that has positive reviews
  • Digital banking fits with my lifestyle
  • I would switch banks to get the best overall experience
  • If I read positive reviews about a digital bank, I would consider switching to that bank
  • Switching bank accounts is easier than it used to be
  • I would switch banks to get better digital features
  • I am more likely to switch bank accounts now than in the past
  • I worry that banks are pushing me away from in-person banking
  • I will go back to traditional, face-to-face banking once COVID-19 is over
  • I prefer doing banking face to face

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