Global ad spend share, by medium, 2017 v. 2014.
Two-Thirds of SMBs Said to Suffer from “App Sprawl”
About half of the apps that SMBs are using for marketing purposes are redundant, by performing identical or overlapping functions.
ZenithOptimedia-Share-Global-Adspend-by-Medium-2017-v-2014-Dec2014 Articles
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Paid Social CPMs Dip as Advertisers Shift Campaign Objectives
Skai notes that sales and lead generation campaigns are growing at the expense of the conversions objective.
US Digital Video Ad Spend to Continue Strong Growth, Powered by CTV and Social Video
Most TV/video buyers consider CTV a “must-have” and say that creator-driven video can be premium.
These Are the Strongest B2B Brands in the World
Microsoft is the most valuable B2B brand in the world, while Deloitte is the strongest.
Enterprise CX Practitioners to Up Their Use of Text, Journey Analytics
Fewer than half of CX practitioners rate the technology that supports their organizations’ CX efforts as strong.
B2B Marketers Are Facing These Challenges with Second- and Third-Party Data
Data quality and accuracy are key concerns for the B2B marketers surveyed, even more so than privacy and compliance.
Asian-Americans Spend More Time Streaming Than Watching Broadcast and Cable TV, Combined
Almost one-quarter of Asian-Americans’ TV time in January was spent with just YouTube and Netflix.
Shopping Across Channels Is Now Entrenched Across Generations
It’s not just youngsters. Baby Boomers are also using multiple channels to research and make purchases.
CMOs: Tenure Discussion Should be Nuanced
CMO tenures at Fortune 500 companies are almost on par with the broader C-suite, and a short tenure doesn’t necessarily indicate poor performance.
B2B Marketers Are Facing These Challenges with Second- and Third-Party Data
Data quality and accuracy are key concerns for the B2B marketers surveyed, even more so than privacy and compliance.
Asian-Americans Spend More Time Streaming Than Watching Broadcast and Cable TV, Combined
Almost one-quarter of Asian-Americans’ TV time in January was spent with just YouTube and Netflix.
Shopping Across Channels Is Now Entrenched Across Generations
It’s not just youngsters. Baby Boomers are also using multiple channels to research and make purchases.
CMOs: Tenure Discussion Should be Nuanced
CMO tenures at Fortune 500 companies are almost on par with the broader C-suite, and a short tenure doesn’t necessarily indicate poor performance.
How Important is The Top Search Result on Google?
Around 1 in 5 searches last year on Google led to a click on the top result.
Close to 1 in 4 Americans Ages 50+ Plays Video Games Every Day
Adults ages 50+ are projected to account for $2.5 billion in gaming spend every 6 months.
2023 Started Off with Improved Podcast Ad Performance
Podcast ads’ average conversion rate grew on a year-over-year basis during the first quarter of this year, as did other metrics.
B2B Buyers Report Evaluating More Brands During the Purchase Journey
A new brand usurped the incumbent in 34% of journeys this year, up from 29% last year.