Main Qualities Sought in Content Marketing Staff

April 2, 2014

This article is included in these additional categories:

Content Marketing | Cross-Media & Traditional | Internal Collaboration | Search Engine Optimization | Staffing


    Source: Kapost [survey download page]

      Notes: Some 45% of survey respondents plan to hire specifically for content teams within the next year, with content outpacing other areas such as lead gen/operations and social in terms of hiring priorities. The vast majority of survey respondents indicated that it’s difficult to find talent for content marketing, though.

        About the Data: Based on a survey of more than 500 marketers who self-identified as manager-level (or higher) marketers and expressed interest in content marketing. The survey was carried out in February 2014.

          Related: Corporate Spending on Online Branded Content Keeps Rising

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