How Do Americans Feel About Receiving Direct Mail?

April 10, 2015

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Direct Mail

Gallup-Americans-Reactions-to-Mail-Apr2015Source: Gallup

    Notes: US adults are more likely to have a positive (46%) than negative (28%) reaction to seeing a catalog in the mail, reports Gallup in a recent survey. While adults’ feelings are generally neutral about seeing a letter from a business (30% positive; 34% neutral; 30% negative), the same can’t be said for advertising cards or fliers, which are more than twice as likely to engender a negative (51%) than positive (22%) reaction.

      Related: Direct Mail and Email Coupon Users Have Similar Age Profiles

        About the Data: Results for the Gallup poll are based on telephone interviews conducted March 27-28, 2015, on the Gallup U.S. Daily survey, with a random sample of 1,010 adults, aged 18 and older, living in all 50 U.S. states and the District of Columbia. For results based on the total sample of national adults, the margin of sampling error is ±4 percentage points at the 95% confidence level.

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