Free Download: The Benefits of Direct Mail

March 26, 2018

This article is included in these additional categories:

Analytics, Automated & MarTech | B2B | Boomers & Older | Business of Marketing | Cross-Media & Traditional | Customer Engagement | Customer-Centric | Data-driven | Demographics & Audiences | Direct Mail | Featured | Household Income | Industries | Marketing Budgets | Sponsored | Youth & Gen X

Spending trends suggest that direct mail is experiencing a resurgence, as both B2B and B2C marketers tout its effectiveness. In this new deck [download page], sponsored by Gunderson Direct, discover 10 key charts and data points highlighting the benefits of direct mail that continue in an increasingly digital age.

The PDF deck includes the following topics:

Trust and Attention;
Purchase Influence; and
Measurability.

Learn which key demographic groups are heavily influenced by direct mail, how trust continues to run high across generations, and why B2B executives are warming to direct mail.

The PDF deck is available for free download here*.

*Registrant data will be shared only with our sponsor, Gunderson Direct.

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