Source: Mequoda [download page]
Notes: Among US adults with internet access, 7 in 10 surveyed report having read a print magazine issue in the past 30 days, almost twice the proportion (37%) who have read a digital magazine issue, according to a Mequoda study. Digital magazine readers are split on their favorite format, though, with web editions (37%) slightly preferred over tablet (32%) and print (31%) editions. The most important functionalities of a digital magazine, per readers, are readable (79% very important) and scrollable (56% very important) text. By comparison, far fewer perceive other functionalities such as copy and past capability (23%) and links to websites (20%) as being very important.
About the Data: The Mequoda results are based on a survey of 3,642 US adults with internet access. Some 53% of respondents are female, and 53% are aged 45 and older. Slightly more than one-third (34%) have household income of at least $100k.