Newspaper Online Advertising Spending Jumps 19%, Print Ads Down 9%

March 28, 2008

This article is included in these additional categories:


Advertising expenditures for newspaper websites in 2007 increased 18.8%, to $3.2 billion – accounting for 7.5% of all newspaper ad spending last year (up from 5.7% in 2006), according to preliminary estimates from the Newspaper Association of America.

Print ad expenditures were down 9.4% in the same period, however, and total (combined print and online) newspaper ad expenditures were down 7.9% for the year.

The following table breaks down online and print newspaper ad expenditures, by quarter, for 2007 and 2006:


In the fourth quarter of 2007, advertising expenditures for newspaper websites increased to $847 million, up 13.6% compared with the same period a year earlier.

That was the thirteenth consecutive quarter of double-digit growth for online newspaper advertising since NAA started reporting online ad spending in 2004.

Advertising expenditures at newspapers and their websites, combined, totaled $12.6 billion for the fourth quarter; spending for print ads in newspapers totaled $11.7 billion.

Those figures are down from the fourth quarter of 2006, when total advertising expenditures were $14 billion, and print ad spend was $13.2 billion.

The following table breaks down newspaper print ad expenditures, by segment and quarter, for 2007 and 2006:


About the data: The NAA website has quarterly and annual ad spending numbers in their entirety.


Explore More Articles.

Marketing Charts Logo

Stay on the cutting edge of marketing.

Sign up for our free newsletter.

You have Successfully Subscribed!

Pin It on Pinterest

Share This