Consumers Express Preference for Contextually Relevant Ads
Contextually relevant ads are generally perceived to be less of a privacy concern than ads based on online behavior.
Top 10 Current Events & News Online Destinations – September 2008
October 17, 2008
This article is included in these additional categories: Newspapers
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4 in 10 Youth Have Taken A Break from Social Media for Mental Health Reasons
Social media is largely to blame for teenagers’ increased mental health struggles, adults say.
Where Are Millennials Getting Shopping Inspiration These Days?
Celebrities and digital influencers aren’t top sources of shopping inspiration.
Customer Retention Execs Believe the Pandemic Had a Net Positive Impact on Loyalty
Inflation is cited as having the most negative impact on customer loyalty, though consumers may not necessarily agree.
Very Few B2B Salespeople Say They Typically Deal With A Single Decision-Maker
4 in 10 salespeople reported that the number of stakeholders involved in the buying process has increased over the last year.
Inflation’s Impact on Consumer Spending Is Still High, but May Be Easing
The top money-saving strategy used by consumers is to buy items on sale.
What Makes An Online Review Helpful, and Why Do People Leave Them?
More will review after an excellent than terrible experience, but a significant portion will complain about the latter.
Customer Satisfaction with Online Retail Rises
Users are highly satisfied with the quality and reliability of mobile shopping apps.
B2B CMOs Make Meaningful Shifts in Priorities
The focus has shifted from innovation and integration to growth and the customer experience.
Most People Put A Premium on Brand Image and Responsible Actions
In the US, people’s opinions are split on whether they are willing to spend extra for a brand with an image that appeals to them.
How Big is Retail Media? Soon Bigger Than Linear TV Advertising, According to One Forecast
Retail media is expected to account for 17.8% share of US digital ad spending in 2024.
When People Talk About Convenience in Online Shopping, What Do They Mean?
Sure, home delivery and free shipping are important. What about website search tools?
We’re Spending Less of Our Online Time with Social Media
The pandemic gave a big boost to our appetite for Entertainment content online.
B2B Marketers Plan Greater Use of Incentives in Channel Partner Programs
Almost two-thirds (64%) intend to increase their channel marketing budget, and virtually all expect partner-attributed revenue to grow.
Marketers Plan Updates to Their Data Strategies
Almost 6 in 10 will add new software and tools, and a similar portion will update their data infrastructure.
Here’s How Companies Are Measuring Their Direct Mail ROI
Only about one-third of marketers surveyed are able to determine the ROI of their company’s direct mail efforts.
Large CPG Players Hold Strong in Inflationary Environment
US CPG sales grew by 8.4% last year.
About 1 in 4 American Adults Buys Print Newspapers
Some 37% of adults ages 65 and older say they currently buy physical newspapers.
Gen Z Adults Are Open to Trying New Brands
However, they’re less likely to be open to new brands in the personal electronics category, where Apple is a fixture.
E-Commerce Pros Are Failing to Optimize Site Search
Almost two-thirds don’t recommend alternative products when a search returns zero results.