Source: MediaGuide
BDR Teams Are Growing – As Are Their Quotas
Roughly 4 in 10 BDRs said that their quotas increased in 2023.
Source: MediaGuide
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Roughly 4 in 10 BDRs said that their quotas increased in 2023.
More than two-thirds (68%) also report some performance improvements from personalization with dynamic content.
Consumers like it when brands communicate in a relevant and authentic way, and dislike intentionally misleading content.
9 in 10 RevOps professionals view data analysis skills as being important, a high percentage also don’t believe they need this skill for their job.
87% agree that their department now focuses more on achieving business objectives rather than activating channel-based KPIs and goals.
CTV has pushed total TV usage up, to almost 90% (88%) reach during the second quarter of last year.
7 in 10 buyers are very likely to think more positively about organizations that consistently produce high-quality thought leadership.
Consumers around the world seem to be a little more likely to share very good than very bad experiences.
Fewer than half of online shoppers would switch from their favorite store for a coupon offering 20% off one item.
84% rate their businesses as good or very good at understanding local area requirements.
CEOs have mixed views on their relationship with their CMOs.
A slight majority (53%) of US adults think that ads are a waste of time.
There have been marked increases in smartphone ownership among older adults and Hispanic adults.
Tech brands dominated the most improved list for 2023.
Almost all technical buyers watch work-related videos, and they seem to be spending more time doing so.
Ad loads were highest in the shortest podcasts, averaging 22% of episodes 15 minutes in length or shorter.
However, the majority of younger decision-makers find downloaded content to be valuable.
Social media engagement and email marketing data are the most commonly used.
There’s marginal improvement in the outlook for spending on clothing and apparel.
Current vehicle owners are far more willing to be patient before making their new purchase.
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