Why Public Radio Listeners Tune In

August 8, 2014

This article is included in these additional categories:

Radio

Source: Jacobs Media

Notes: Public radio listeners are most likely to listen for news and information, counting credit and objective programming, a desire for deeper perspective and an intellectual curiosity among their primary motivations for tuning in. Overall, listeners remain committed, with only 6% listening to public radio less than last year, with the main reason for the cutback being a lifestyle change (less time, work change, personal reasons).

Related: Radio Listening Gradually Transitions to Digital Platforms

About the Data: The data were gathered online from May 12-June 9, 2014. Overall, 54 public radio stations across the U.S. participated, contributing 26,017 respondents.

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