BDR Teams Are Growing – As Are Their Quotas
Roughly 4 in 10 BDRs said that their quotas increased in 2023.
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Roughly 4 in 10 BDRs said that their quotas increased in 2023.
More than two-thirds (68%) also report some performance improvements from personalization with dynamic content.
Consumers like it when brands communicate in a relevant and authentic way, and dislike intentionally misleading content.
9 in 10 RevOps professionals view data analysis skills as being important, a high percentage also don’t believe they need this skill for their job.
87% agree that their department now focuses more on achieving business objectives rather than activating channel-based KPIs and goals.
CTV has pushed total TV usage up, to almost 90% (88%) reach during the second quarter of last year.
7 in 10 buyers are very likely to think more positively about organizations that consistently produce high-quality thought leadership.
Consumers around the world seem to be a little more likely to share very good than very bad experiences.
Messaging seems to be on the rise, while searches for funny and entertaining content have declined on various platforms.
Gen Zers are less likely than older adults to say that various factors are more important than price in their purchase decisions.
TV time accounted for almost half (46.6% share) of total media time for all adults, but only around a third of time for younger adults.
Almost 9 in 10 adults ages 65 and older used the internet last year.
The average CPM for programmatic OOH inventory rose to $7.24 in H2 2023.
Large corporations continue to suffer from poor reputation.
9 in 10 B2C marketers are using personalization in their cross-channel campaigns.
Almost two-thirds of B2B executives feel that e-commerce is broken at their organization.
Fewer than half of online shoppers would switch from their favorite store for a coupon offering 20% off one item.
84% rate their businesses as good or very good at understanding local area requirements.
CEOs have mixed views on their relationship with their CMOs.
A slight majority (53%) of US adults think that ads are a waste of time.
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