Select Page

Consumer spending on the US video game industry hit $19.5 billion in the first half of this year, representing a 40% jump year-over-year, per The NPD Group. If that pace sustains itself over the course of the year, consumer spending growth on video games will more than double last year’s pace of 18%.

The NPD Group reports that video game content sales have experienced a 43% increase to $16.9 billion this year. As such, content sales are almost 60% of the way already to matching last year’s total (of $29.1 billion), as all content categories have enjoyed increases in consumer spending.

The fastest growth, though, has been reserved for mobile games. To put in context the growing dominance of mobile gaming, a report released earlier this year by App Annie and International Data Corporation (IDC) revealed that, globally, spending on mobile games outpaced combined spending on home console, PC/Mac and handheld console games by more than a third in 2017.

For its part, Newzoo expects that mobile game revenues will account for a majority – though a smaller one (51%) – of the global market, with PCs capturing 24% share and consoles 25% share.

Meanwhile, The NPD Group also noted in its release that spending on video game hardware reached a 7-year high as it grew by 21% to $1.7 billion. Accessory sales (excluding game cards) increased by 41%, with headphones and headsets close to doubling in revenue.

A recent study from Hub Entertainment Research found 16-34-year-olds in the US estimating that they spend as much of their leisure time playing video games (21% share) as they do watching TV (21%) and getting out and about (also 21%).

Separately, two-thirds (66%) of Americans ages 13 and older self-identify as gamers, up from 58% in 2013, according to a Nielsen study. Gamers are spending an average of 11% of their leisure time with video games this year, a figure that has remained largely consistently over the past few years, per Nielsen’s data.

Feel Like You're Always Playing Catchup?

Stay ahead of the curve with our free newsletter. It’s fast. It’s factual. And it’s clear

marketing charts logo

Error: Please enter a valid email address

Error: Invalid email

Error: Please enter your first name

Error: Please enter your last name

Error: Please enter a username

Error: Please enter a password

Error: Please confirm your password

Error: Password and password confirmation do not match