Q3 Video Game Spending Continues Rise

December 15, 2020

This article is included in these additional categories:

Cross-Media & Traditional | Customer-Centric | Spending Trends | Videogames

NPDGroup Spending on Videogame Products Q1 to Q3 Dec2020So far this year, spending on video game products has achieved historic highs, with year-over-year (y-o-y) growth in Q2 and Q3 reaching double digits. This is per recent data [press release] from The NPD Group, which found that consumer spending on video game products grew by 24% y-o-y in Q3.

Indeed, total industry consumer spending on video gaming reached $11.2 billion in the third quarter of 2020, up from $9.2 billion for the same quarter last year.

Video game content sales alone exceeded $10 billion in Q3, a 24% increase over Q3 2019, with games such as “Among Us,” “Animal Crossing: New Horizons,” and “Call of Duty: Modern Warfare” listed as some of the top titles for the quarter.

Gaming hardware and accessory sales also saw lifts of 16% and 35% y-o-y, respectively.

While Q3’s total video game spending growth is impressive, it’s also worth noting that sales in Q2 grew by 30% y-o-y to reach $11.6 billion. This is the highest quarterly US spending on video game products thus far.

This growth can be attributed, at least in some part, to the increased time consumers spent with video games during the early stages of the pandemic due to the various stay-at-home mandates across the US. This is further illustrated when comparing data from Q1 which saw only a modest 9% y-o-y growth and total US sales reaching $10.9 billion.

Added to that, research from Piper Sandler shows that although US teens have cut back on spending in most areas during the pandemic, their spending on video games has increased in that time.

Looking ahead to Q4, The NPD Group expects to see another record-breaking quarter. And, with the holiday season approaching, the Consumer Technology Association found that about 2 in 5 US adults plan on purchasing a gaming console during this time.

The press release can be found here.

About the Data: The NPD Group data includes the purchase of video games hardware, software and accessories, as well as spending on PC games.

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