Chances are that your agency and at least a few of your clients could benefit from account-based marketing strategies. SharpSpring gathered insights from 150+ agencies about:
- The sweet spot for account-based marketing tactics;
- Real tips agencies can use to get started; and
- How marketing automation makes ABM more successful.
Download the free infographic: Agency Approaches to Account-Based Marketing
Account-based marketing is a B2B marketing strategy in which an organization compiles key contact data on a clearly defined set of prospects and communicates with individual prospect accounts as markets of one, targeting them in a personalized way.